Ever notice how there is a divide between what people think and what is really true, or perhaps how people gloss over the the middle steps and just think about the beginning and end of a process. Take for example the production of paper. The common thought is that trees become paper but there is so much more to the process. Not to say that I know all the steps, but my point is that there are so many things that happen and that those things have widespread effects. Where does the wood come from? What are the environmental impacts? Does the company pay their workers well, and create a safe working environment?
It can be very hard to know all the facts about everything but it is important to think about all the possible impacts of the things you buy as a consumer, and create as a designer.
companies are starting to realize this problem, so they're becoming more transparent about more of their practices. Even though no one is perfect, the best thing they can do is admit that and say how they're trying to be better.
ReplyDeleteNau is the best example of how brands may need to be more transparent to gain the respect of consumers. http://nau.com
dove had this problem: http://www.youtube.com/watch?v=odI7pQFyjso
ReplyDeleteso greenpeace used their advertising against them to get their attention, and luckily it worked.